Interest has been high among the students at Waitakere College to lead a school competition where students will find innovative ways to communicate a message about being smokefree.
The competition aims to motivate students to be part of the Tupeka Kore/Tobacco free Aotearoa movement and prove their ability to design and create a successful social marketing campaign. The message is aimed at youth to quit smoking or not take up smoking in the first place.

Thirty five Maori and Pacific Health Academy students have formed a roopu/group named the 'Smokefree Movement Committee' where they will explore the attitudes and experiences of smoking among students before the competition starts.

Prizes are funded by Waitemata District Heath Board (WDHB), showing a great partnership between WDHB and community to reach the goal of more smokefree environments.

Our Activators Sophia Bloomfield and Jayshree Ramesh-Sukha have been supporting the Smokefree Movement Committee to use their research skills and are looking forward to marketing the competition to other students. The competition also provides inspiration to students to pursue a career in health.