Fresh Choice supermarkets in Ranui and Glen Eden are providing affordable recipe ideas to make shopping easier.
Healthy Families Waitakere Activator Michele Eickstaedt brought people together to develop the recipes and have been working collaboratively with Fresh Choice owner Pranil Ranchhod to roll out 'Local Choice'.
‘Local Choice’ recipes provide 5 dinner meals to feed a family of 6 for under $50.
Each week, approximately 10 families have been trying Local Choice recipes since it launched in May 2017 and customer numbers are increasing.
The two Fresh Choice supermarkets have changed the layout of the store to promote Local Choice by having majority of the ingredients in one section.
Love Food Hate Waste supported by Auckland Council are also partnering with this pilot initiative to provide input into reducing waste while cooking the recipes and customers receive free reusable Love Food Hate Waste shopping bags and containers.